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Grey Singapore names new ECD

Grey Singapore has appointed Carles Puig (pictured) as executive creative director, who will be responsible for the creative output for all the agency’s key accounts and creative projects.

Puig will work closely with chief creative officer Tim Cheng. He was previously general creative director at Grey Chile and Grey Peru, where he worked with clients including Coca-Cola, Miller Draft, Audi, Pfizer, Sky Airlines and HDI Insurance.

Prior to joining Grey, he was the creative director at J. Walter Thompson Spain, where he worked with clients including Nestle, Cadbury and Honda Motors. He also worked as an art director at Y&R Spain, handling accounts including Aena, Danone and Farias.

“I am incredibly thrilled to be a part of the vibrant Grey family in Asia. The region obviously has a lot of creative stimulus to offer in terms of culture and innovation, and I am excited to both offer my expertise, and learn from my new colleagues,” Puig said.

“Puig’s adventures have taken him halfway around the world, and his work has made a difference wherever he has set foot. Bold and innovative, he adds an international perspective and dimension to creativity. We are looking forward to producing cutting-edge campaigns for our clients!” Cheng said.

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