Grey Group India has appointed Sandipan Bhattacharyya as its chief creative officer effective August 1 2015.
He will be based in Mumbai and will report to Sunil Lulla, chairman and managing director of Grey Group India.
Bhattacharyya was previously creative director of the Grey Mumbai office.
In his last assignment, he was the executive creative drector at BBDO India and was one of the five members who set up the agency in India. During his tenure, he worked with clients such as PepsiCo, General Electric, Aviva Life Insurance, Hewett-Packard, P&G Gillette and Wrigley.
Bhattacharyya’s brand work ranges over a wide spectrum, from television campaigns to environmental design.
“Sandipan will be a fabulous asset to Grey Group India. His work has proven to be one of the best in the industry, and we are excited that he is joining us. It will definitely further strengthen the creative fire power on which we place so much emphasis at Grey,” said Nirvik Singh, chairman and CEO of Grey Group Asia Pacific.
Bhattacharyya said, “What’s interesting in today’s ad landscape is what I call freestyling. No rules, no limits, just format-defying, medium-bending work. Gun shops that spring a surprise moral dilemma, car companies promoting body paint and a ridiculously simple Super Bowl interception that makes everyone spending millions on a 30” spot, seem like an idiot – that’s freestyling. And guess what, it’s all happening at Grey. “