Grey consolidates Greater China leadership

Grey Group has announced a new structure for Greater China that integrates its specialist agencies in BTL and digital social media, including Star Echo, DPI, BrandCom, ArtM and Easycom for its global and local partners.To operatonalise the new model, the firm will elevate top management into group level leadership roles that integrate all staff spanning advertising, digital, social, activation, shopper and experiential teams:Sarah Trombetta has been promoted to CEO of Grey Group Hong Kong, formerly MD, Grey Hong Kong.June Lyloc has been promoted to CEO of Grey Group Shanghai, formerly MD Grey Shanghai.Keith Ho has been promoted to CEO of Grey Group Beijing, formerly MD & chief creative officer, Grey Hong Kong.In addition to the group level CEO appointments, Joseph Tsang, digital eCosystem director of Grey Group Greater China, has been promoted to MD of Grey Social, Greater China, and Desmond Chan, has been promoted to EVP, chief growth officer, Greater China.“This model will enable us to mobilise our best talent and resources across Greater China to keep elevating how we design and deliver holistic solutions for China’s leading brands,” said TH Peng, global executive director of Grey Group.