Grey Beijing appoints new ECD

Grey Beijing has appointed award-winning creative veteran One Chang as executive creative director.Chang is tasked to beef up the quality of creative outputs, especially in digital, for key accounts like Mengniu, GSK and other local accounts, and streamline the operational efficiency.He will report to Oliver Xu, chief integration officer of Grey China and managing director of Grey Beijing.Bringing more than 24 years of 4A agency experience in Taiwan and China, Chang has worked as executive creative director at McCann Worldgroup, FCB, BBDO in Taiwan, Saatchi Team One in Beijing, and most recently at Bates CHI in Shanghai.He has worked on clients’ accounts from automobile to beverage, FMCG, healthcare and wellness, finance and insurance, daily necessities, with clients like Mercedes-Benz, Lexus, Volkswagen Shanghai, Pizza Hut, Burger King, Shanghai Pudong Development Bank, HP, Wei Chuan Food Corporation, Kymco Moto, just to name a few.Xu said the search for the candidate had been onglong for sometime. "I am confident that One’s strategic mindset and creative flair will be a good fit for Beijing market."