Great Eastern gives contest winners face time on OOH wall

Great Eastern teamed up with SPHMBO on an out-of-home campaign featuring Instagram contest winners for its #RetireGreat campaign along with their heart-warming retirement dreams.The campaign provides a glimpse of how to achieve a great retirement through Great Eastern’s suite of retirement solutions. It dresses up the walls at the Ocean Financial Centre linkway to showcase the selected winners, along with a digital wall mural.The digital wall showcases how the winners have an opportunity to live out a slice of their retirement dreams supported by Great Eastern and sharing of tips to spur consumers on their thoughts for their retirement.“With this campaign, using real-life stories and heart-warming aspirations, we hope to spur consumers to start planning early for their retirement. At Great Eastern, we have a comprehensive suite of holistic retirement solutions. Recognising the growing trend of consumers spending more time assessing content on-the-go, our campaign focused on reaching out to them through online as well as outdoor media platforms." Colin Chan, chief marketing officer of Great Eastern Life Assurance said.