FOX Sports has announced the acquisition of the broadcast rights to the US Open Tennis Championships, which adds to the other three tennis grand slam tournaments – Australian Open, Roland Garros and Wimbledon – already exclusively broadcast across Asia on FOX Sports.
With this latest acquisition, FOX Sports’ extensive portfolio of key international, regional and local rights has been further strengthened, to consolidate its position as Asia’s Number 1 regional sports broadcaster.
“This is a great win for FOX Sports and we are pleased that our Affiliate and broadcast partners, and tennis fans will be able to experience comprehensive coverage of the US Open, with FOX Sports’ complete suite of linear and digital/OTT platforms, said Rohit D’Silva, Executive Vice-President, Commercial & Sports, FOX Networks Group (Asia Pacific & Middle East).
“The USTA is thrilled to partner with FOX Sports in Asia and looks forward to bringing premier coverage that will showcase the US Open, the highest-attended annual sporting event in the world — to fans throughout the region beginning next year”, said Lew Sherr, USTA Chief Revenue Officer.
The five-year deal, which commences in 2017, covers linear (Pay and Terrestrial), OTT and digital platforms in Brunei, Cambodia, East Timor, Hong Kong, Indonesia, Korea, Laos, Macau, Malaysia, Mongolia, Myanmar, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
In addition to the LIVE broadcast on linear channels, tennis fans will also be able to watch free short-form clips, news updates and highlights on the FOX Sports Play app and foxsportsasia.com which will enable them to enjoy the coverage of the US Open like never before.
FOX Sports will look towards increasing the number of fans enjoying the US Open, as they have done with the year-on-year viewership increases for Roland Garros and Wimbledon, with a 29% and 14% increase respectively for the most recent editions of both tournaments. Tennis fans can expect complete coverage of the US Open, in multiple languages, along with reports, updates, behind-the-scenes, highlights from the US Open’s Arthur Ashe stadium, and analysis by tennis pundits in the FOX Sports studio.