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Grab promotes Ming Yi Neo as lead creative for Malaysia market

Grab has promoted its regional senior creative Ming Yi Neo to creative lead for Malaysia. Neo’s promotion came about 11 months after she joined the company, which is now Malaysia’s leading ride hailing service in January this year.

Prior to Grab, she was creative group head of copy at TBWA group Malaysia where she led the creative teams working on brands such as U Mobile, Nando’s, Cerebos, and Nutox. She joined the agency in September 2014 as a senior copywriter and was a key creative for several major accounts including Nando’s, U Mobile, AIA Vitality, and Cerebos.

Recently, Grab also opened its first driver centre in the northern region, Penang. The Grab Driver Centre (GDC) serves as a one-stop on-ground support centre to cater to the needs and enquiries of current and potential driver-partners. Some of the key services facilitated at the GDC includes, the management of on-going queries by both current and potential drivers, new driver registration, as well as education and mandatory driver training and re-education sessions for all drivers.

Last week, Grab also launched its in-store and in-restaurant payments feature, GrabPay in Singapore. “GrabPay now officially positions itself as the payment method of choice for cash-based merchants, with a value proposition of affordability, a user base of four million in Singapore and a service which requires no new payments devices,” the company said in a statement.

Jason Thompson, managing director for GrabPay Southeast Asia, added, “With our large base of users already conveniently paying for rides, a rewards programme that keeps more people on the platform, and merchants who are coming on board, we will begin to see GrabPay available everywhere to everyone.”

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