Grab grabs a ride on the Amazing Race

Grab has come on board as a sponsor for The Amazing Race Asia. This will be the first time the show will be working with the ride-hailing app.The partnership will see the use of Grab ride services, as the 11 team contestants from Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. The contestants will flag a ride and use the time between challenges to strategise before completing local challenges around the region.To promote the new show and its partnership, Grab will be organising a slew of social media campaigns on its Facebook and Instagram pages throughout the show’s season. It has also produced a travel-focused television commercial which will air alongside The Amazing Race Asia.Watch it here:https://www.youtube.com/watch?v=dWQRCECgNCoThe reality programme will air on AXN Asia cable television, reaching over 14 million homes and 20 million viewers in Southeast Asia.