LOOK Airbnb welcomes you to its 3D home

Airbnb has appointed GOVT to conceptualise and produce a brand experience and activation campaign. Titled "Welcome Home", the installation is the largest in SingaPlural, which is Singapore Design Week's anchor event. GOVT is also the co-curator of SingaPlura.The installation is modeled after an actual Balinese house in Airbnb's accommodation listing. This structure contains a projection mapping installation of four unique Airbnb listings from Bali, Penang, Tokyo and Paris. It is mapped exactly to scale and authenticity of the accommodation unit.Guests who enter this installation are "transported" to these unique accommodation listings without ever leaving the installation. The display attracted over 1,300 guests yesterday.Take a look at the houses below:[gallery link="file" ids="87700,87702"]According to a statement to the press, the brand claims that this installation is “the first of its kind of projection mapping in Singapore”, with other mappings usually being 2D and projected on a flat surface.“Airbnb's mapping takes place on a full 3D environment, allowing guests to see an actual home with ever changing furniture textures,” the company added.