Hunting for the perfect gift can take time, so Google is helping streamline the process for Philippine shoppers. It rolled out Shopping Ads in the Philippines, an image-based ad that helps shoppers find the products they’re searching for and quickly connect with the merchants who sell those products. The ads can be seen alongside Google Search results.
Users who are searching for lunch-boxes, shoes, or backpacks can find exactly the one they’re looking for — and easily connect with a retailer who sells it.
Businesses can use Google Shopping campaigns to promote the products they’re selling, boost traffic to their website or local store, and find better qualified leads by putting product images, price, and business name in front of people searching on Google. Like search ads, merchants only pay when people click through to their website. Instead of targeting based on keywords, however, these ads are targeted based on the product data provided.