Golin has appointed Calvin Wong as director of research and analytics in Asia.
Wong will focus on strengthening the firm’s research and analytics capabilities in the region, bringing its award-winning brand intelligence and strategy planning tools, like The Delta Set, to clients.
Wong has 10 years of experience in strategic consultancy roles for major consumer and technology brands, including Dell, Ford, Qualcomm, Microsoft, Invisalign and Huawei.
He has advised governments and NGOs in Asian markets in the development of research, measurement and social strategy programs. He began his career in Information Technology at ExxonMobil in the US, with responsibilities across both software development and technology infrastructure.
Wong commented: “Today marketing-communications measurement must go beyond vanity metrics. Relevant, data-driven insights are fundamental to all communications work. I’m delighted to join the team in Asia to help drive these solutions for Golin’s clients in the region.”