GO Communications and Accela ink strategic partnership

PR and communications agency GO Communications has partnered with Singapore-based multi-service agency Accela, incorporating the latter into GO Group, a PR, marketing and strategic communications network.The partnership will see active cross-national exchange of knowledge, resources and personnel between GO Communications and Accela, helping GO Group further cement its stronghold in Southeast Asia.Accela specialises in PR and communications, creative, web development, finance, recruitment and talent management. Among the list of clients it has worked with include Four Seasons Hotels and Resorts, the National Volunteer & Philanthropy Centre, Smoke & Mirrors and AIA. Chaired by GO Communications, GO Group comprises affiliated agencies in Asia Pacific including Singapore, Hong Kong, Indonesia, the Philippines and China.Among the list of agencies under GO Group include Praxis Public Relations based in Indonesia, Active Communications based in Cambodia, Sinclair Communications based in Hong Kong and NGP Integrated Marketing Communications based in the Philippines.“As Asia experiences a mushrooming economy, we find that more clients are seeking cost-efficient solutions to effectively engage in marketing and PR across national borders. The development of the GO Group is an effective solution in this regard,” said Peter de Kretser (pictured), CEO of GO Communications and director of the GO Group.“It is truly an honour to be associated with a well regarded agency such as Accela, and we warmly welcome our counterparts from across the causeway into the GO network. We look forward to doing great things with them, together with our other affiliates around the globe. This is certainly a great step forward for all of us,” he added.“Our partnership with GO Communications marks a historic milestone for us at Accela and we look forward to the expansion opportunities it will bring to us in the region and beyond. We are confident our multi-disciplinary expertise coupled with the unique competencies and network of the GO Group will yield remarkable benefits for our clients,” Erin Padilla, CEO and co-founder of Accela, said.