Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Globe Telecom first to offer Disney Mobile in SEA

share on

The Walt Disney Company Southeast Asia and Globe Telecom launched Southeast Asia’s first Disney Mobile smartphone. Globe Telecom will be the first telco in Southeast Asia to offer Disney Mobile smartphones through its new myStarter postpaid plans.Created especially for the trendsetting Disney fan and themed around popular Disney franchises, these smartphones carry the signature aesthetic of the Disney brand from its lively colors to matching themed accessories. The first Disney Mobile range for the Philippines comes in three themes –Mickey Mouse, Frozen and Disney Princess.Apart from its hardware design, each device is packed with custom content from Disney. The smartphones’ interfaces show tailored app icons, Disney-themed live and static wallpapers, widgets and exclusive re-recordings of famous Disney songs as ringtones, such as It’s A Small World, Do You Want to Build a Snowman, Part of Your World, and the like. Premium Disney apps are also included in each device and in line with the smartphone theme. These range from Princess Story Theater, Frozen Storybook Deluxe, to Castle of Illusion, among others.Disney Mobile is an LTE device that gives users access to a whole range of other Disney content such as games, apps, books and the Disney Philippines website.“The arrival of Disney Mobile in the Philippines is one of the milestones of our multi-year comprehensive partnership with The Walt Disney Company Southeast Asia. We are thrilled to offer these phones exclusively through our budget-friendly myStarter postpaid plans. Not only do our customers have access to Disney’s interactive content, movie premieres and retail promotions, but also to a device designed after one of the most iconic brands in the world,” says Globe Senior Advisor for Consumer Business, Dan Horan.“Disney continues to actively pursue innovative digital media opportunities and provide fans with the best entertainment experience on whatever platform they want. Smartphones have immensely changed the way Filipinos consume entertainment and Disney Mobile allows us to bring our content closer to more fans in a fun and personal way,” said James Gray, General Manager for Disney Interactive, The Walt Disney Company Southeast Asia.Alongside Globe and Disney, Cellprime CEO Eric Yu also shared that “We are proud to be working with Disney and Globe Telecom to bring Disney Mobile to the Philippines. With this new exciting partnership, we aim to provide Globe Telecom’s millions of customers with devices that bring them the magic of Disney, every day, through their phones.” Cellprime is the manufacturer of Disney Mobile handsets in the Philippines.Disney Mobile smartphones are top quality dual SIM android devices compatible with 4G LTE that runs on a Lollipop operating system. It has a 5” HD IPS Screen; 13 megapixel (MP) rear camera; 5MP front camera; and 1.2 Quad Core.In 2015, Globe and Disney entered a comprehensive collaboration to gain access to brand properties of Disney, Pixar, Marvel, Star Wars and global leader in short-form video, Maker Studios. 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window