Julián Hernández, former regional creative director at Leo Burnett Hong Kong, has moved to Geometry Hong Kong as executive creative director.
In his role, Hernández will lead the creative team and work across all client accounts to ensure the quality of the work matches the growth of the business.
He joins Geometry from Leo Burnett Hong Kong where he led the P&G Greater China business. As a seasoned creative, he has worked extensively on a number of key client campaigns including Coca-Cola, General Motors and Nestlé, across Hong Kong, China and South America.
Geometry Hong Kong’s managing director David Paysant, whom Hernández reports to, commented: “Julián has a proven record in consistently delivering award-winning work and as we look to elevate world-class campaigns for our clients, his creative expertise and international experience will be invaluable.”
Commenting on his appointment, Hernández added: “It’s an exciting time to join Geometry Global. I have long admired the quality of work that the business produces and the people that have made the company so successful. I’m ready to hit the ground running.”