Geometry Global names creative head

Geometry Global, a new agency under WPP, has appointed Kenny Blumenschein as senior creative director and head of creative in Hong Kong.Geometry, described as an shopper marketing agency pulls in the combined resources of Grey Group's activation agency G2, Ogilvy & Mather’s activation business and OgilvyAction and JWT’s shopper marketing and experiential agency JWTAction.Reporting to Geometry Global Hong Kong MD David Paysant, Blumenschein will manage the creative activities for key clients including BAT (British American Tabacco), Pernod Ricard, Intel, VW, Kotex and Huawei.He will also responsible to grow the quality of the creative product and the size of the department.He joins from Dentsu Network, where he serves as integrated creative director for clients including Mercedes Benz, Smart, Mars Human Food, ASUS Computer and Bayer Healthcare.