Genesys grows its marketing team

Genesys, a leading provider of customer experience and contact centre solutions has strengthened its APAC marketing team with the appointments of three key executives to  run its marketing strategy and operations in Asia.Erwann Thomassain (pictured) has been appointed head of marketing for APAC, based out of Singapore. Thomassain will be leading the Asia Pacific marketing strategy and operations. Prior to this role, Thomassain held a number of marketing and sales roles at Amdocs - a software vendor to the telecommunication industry – in EMEA, Latin America and across Asia Pacific.Frances Buccheri has been appointed senior marketing lead for the Australia and New Zealand region based in Melbourne. Buccheri joins Genesys following a recent engagement at consulting firm Accenture, where she led digital marketing strategy with a focus on healthcare. Buccheri will assist Genesys in further developing digital marketing strategies and tactics as well as provide new insight into running successful programs such as G-Force Melbourne, the industry’s customer experience and contact center event.Sung Yeun Byun has been appointed senior marketing lead based in Seoul to lead the marketing strategy and operations in Korea. Byun joins Genesys from IBM Korea where she led the channel marketing effort to engage with business partners and develop joint marketing plans helping IBM achieve and accelerate its growth objectives in that space. Prior to this role, Byun held a number of business analyst and business development roles at Oracle Korea.“We now have a high-performance marketing organization in the APAC region to support our customers’ journey from traditional call centre environments to an evolved multi-channel experience centers,” Bruce Eidsvik, managing director APAC, Genesys said.