General Mills SEA picks GOVT for Häagen-Dazs 2015 Festive Campaign

Following a closed door pitch, General Mills Southeast Asia has appointed GOVT Singapore to work on its upcoming regional Häagen-Dazs 2015 Festive Campaign. The agency will conceptualise and produce the work for Singapore, Malaysia and Thailand.Titled “Real Moments”, the work will span across various communication touchpoints including ATL, out of home, in-store, retail, digital, social, and activation. The campaign is slated to roll out in the first half of November 2015.Timothy Chan, creative director, GOVT Singapore, said: “We’re pleased that the team at General Mills has entrusted us to bring it to life. Beyond just launching a few festive flavours, there’s a chance for us to give the brand a meaningful role to play during the Christmas season. We’re really looking forward to rolling the work out across three markets.”