Gardens by the Bay has appointed Havas Media Singapore as its media agency.
The agency was appointed to the business after a pitch process, which involved PHD and incumbent Briq. As media agency of record, Havas Media Singapore will handle Gardens by the Bayâ€™s traditional media planning and buying, as well as support the brandâ€™s digital media strategy.
Jacqui Lim, MD of Havas Media Singapore, said: â€śWe are extremely honored to have been selected as the media agency of record for a local icon such as Gardens by the Bay. Havas Media has a proven track record in delivering data-driven, integrated solutions and we are confident that this will make us a genuinely valued partner to Gardens by the Bay. We look forward to the partnership. â€ť
Late last year,Â Gardens by the Bay has appointed Ninemer Public Relations as its PR agency, following a pitch. The agency has been awarded a 24-month communications retainer by Gardens by the Bay. It also appointed Singapore-based digital marketing agency Point O One for aÂ 12-month long project to produce GardensÂ by the Bayâ€™sÂ membership e-newsletter, Garden Vibes.
Gardens by the Bay opened in 2012 with a showcase of diverse plant life from all over the world, ranging from species in cool, temperate climates to tropical forests and habitats.