FWD gives relationship building an interactive theme
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Strong customer relationship are the foundation for all insurance companies when it comes to marketing their brands. To stand apart from its competitors, FWD has taken a different route to market its cancer protection plan via an interactive campaign at one of the busiest MTR stations.Created by X2 Creative, the three weeks campaign is backed by a message that "the best defense is a good offense" and aims to encourage customers to be proactive in protecting their own health.https://vimeo.com/113059269Passengers are engaged in a live interaction with a model via an "Interactive Live Advertising Lightbox" where they will receive prizes should they finish certain tasks.At the end of the game, participants are invited to take photos with a boxing ring as the background screen, which will later on be sent to the participants via e-mail with a link to FWD new products' website.Credits:Client: FWD Hong KongCreative agency: X2 CREATiVECreative lead: Frank ChanAccount lead: Matthew ChakProduction lead: Kwong YuMedia agency: PHD
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