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FWD encourages customers to “Share Passion” via videos

FWD Hong Kong has pushed its “Get Ready to Live” branding platform further into the lives of customers with a new social media-driven campaign “Come on, Share Your Passion”, inviting people to share the passionate moments in their lives with a 15-second video.

Produced by Isobar and brokered by phd and Vizeum, the campaign asks internet users to share their “Get ready to live” videos on the FWD “Get ready to live” website, were participants are encouraged to upload a 15-second video, or a number of photos via Instagram (or Facebook for photos) to showcase their passionate and spirited moments from their dynamic, personal point of view.


Participants can also choose their preferred background music from the sound tracks specifically composed for the campaign by local indie bands Supper Moment and Chochukmo.

A total of 10 videos which best demonstrate the “Get ready to live” spirit will be selected by the judging panel comprised of professional photographer Franklin Lau, Sony Hong Kong’s head of marketing communications department Simois Ng, and FWD’s representatives.

Winners will be entitled to an “Experience Tour for Two” travel package, FWD travel insurance and a Sony camera.

Albert Chan, chief marketing officer of FWD Hong Kong and Macau, said: “The campaign portrays FWD’s positive and dynamic character with an emphasis on celebrating our customers’ lives, realising FWD’s vision to change the way people feel about insurance.

“The activation embodies our aspiration to encourage Hong Kong people to leave their financial worries for the future with us, as they take the opportunity to pursue the passions in their lives.”

The campaign will run until 17 April.

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