Maestro Swiss has appointed FutureLab Asia as its digital agency to take responsibility for both its Vico and Vochelle brands.
The maker of chocolate products has tasked FutureLab Asia to push both the brands into the digital and social media space.
The appointment from the brand owners Maestro Swiss, is effective immediately.
Vico, a nutritious chocolate malt beverage has ambitions of being a staple in Malaysian households. Vochelle offers a variety of chocolates for everyday consumption and as gifts.
Janet Teo (pictured), managing director of FutureLab Asia, said: “For Vico, we will be running various initiatives for [the brand’s] target consumers and using new technology to engage them. For Vochelle, too, we are creating some exciting content.”