FutureBrand Singapore names new executive director

FutureBrand Singapore is hiring Catherine Barr Randall to lead the team as executive director.Randall has worked in leadership roles at Interbrand, ?What If! and Dragon Rouge over the past five years. Her last role with Dragon Rouge was over a year, where she was head of innovation for the Asia ops. This is her second time joining FutureBrand, having previously worked for the company in 2009 after retuning home to Asia from McCann in London.She will look to enhance the agency's commitment to brand strategy, design, language for organisations, products and services as part of the global offer to build connected brand experiences.“I’m excited to be joining FutureBrand at a time when the platform is all set from which to continue to build and grow the business," said Catherine Barr Randall. “Globally, the business has made a series of forward-thinking acquisitions in retail, technology and product design, and in Asia we currently work with strong portfolio of brands – consumer brands, corporate brands and even countries.”Over the past 18 months, FutureBrand Singapore has undergone a strategic reset and has become strengthened by the global acquisition and integration of UXUS, Hugo & Cat and Speck Design, now is the perfect time for Catherine to step into a position to lead the newly evolved offer.Richard Curtis, FutureBrand ANZ & South East Asia CEO, said: “It’s been great to see FutureBrand Singapore evolve and grow as part of our continued commitment to Singapore and the broader region, and especially rewarding to see the team grow with it. We’re all looking forward to 2017 and beyond, and to have Catherine lead the way adds another level of experience and expertise to build on our recent successes.”FutureBrand Singapore's clients include Bhutan, British Council, Danone, Lendlease, National Council of Social Services, Nestle and Unilever.