Fujifilm Malaysia names new creative partner

Fujifilm Malaysia has appointed GOVT Kuala Lumpur as its creative partner following a three-way pitch.The new appointment involves the covering of all aspects of strategy, creative ideation, execution and monitoring for Fujifilm’s digital cameras across digital, social media, ATL, and on-ground activation platforms.The campaign is slated to kick off in August 2016 in conjunction with the launch of its new range of cameras.“The entire agency was mobilised to bring this pitch together. We’ve conducted research, gleaned insight from retailers, devised a strong strategy from scratch and created a campaign that could be implemented across different categories,” Syed Nasir, head of business from GOVT Kuala Lumpur, said.“Fujifilm has a strong legacy and a story that hasn’t really been brought to life. We created a campaign around its brand philosophy that binds different messaging together. It is a story that relives the past yet had an idea that also spans 18 years,” Casey Loh, the executive creative director of GOVT Kuala Lumpur said.