JWT Asia Pacific has appointed Frank Bauer to succeed Angus Fraser as CEO of JWT Singapore following the latter’s retirement in January next year.
Bauer, who will start the role on 1 January, joins JWT from German ad agency Scholz & Friends Group, where he was international managing director.
He will work with Fraser (pictured), who has been with the agency for eight years, for a month to ensure a smooth transition. Prior to his role at Scholz & Friends, Bauer was global key account director at BBDO Worldwide, where he managed clients such as Allianz, Henkel, Hewlett Packard and Wrigley.
Bauer also served as director for international clients at BBDO Berlin, and worked at BBDO in the US and France. He has held roles such as acting managing director at Leo Burnett in Moscow and was in international marketing at BMW AG in Munich.
“I wish Angus all the best. He brought a lot to this role, and will be very much missed by all of us,” Michael Maedel, president, JWT Asia Pacific said adding that Fraser has helped in growing the agency’s base of regional and global clients and in building up a strong digital capability.
He added that Bauer was chosen for this “critical role after an extensive, worldwide search.”
“Singapore is an important regional and even global hub for many of our clients, and he’s got the energy, enthusiasm and international outlook to help drive our client’s growth ambitions,” Maedel said.
This is the next senior management change at JWT, after it announced a leadership restructure across Asia, with North Asia area director and Greater China CEO Tom Doctoroff and JWT India CEO Colvyn Harris succeeding Asia Pacific president Michael Maedel as joint CEOs.
Most recently, Doctoroff also took over as JWT Japan CEO following the departure of Wataru Kageyama.