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Foursquare expands presence in Asia with tech giants

Foursquare, the location intelligence company, announced new and expanded partnerships with industry-leading companies in Asia. The company also announced its new Singapore offices where Foursquare’s growing Asia team is based.

Asia is Foursquare’s fastest-growing market outside the US, with nearly a dozen partnerships that leverage Foursquare’s location intelligence to build contextually-aware solutions for AI, AR, O2O, ride-sharing, messaging and more. Hundreds of companies already leverage Foursquare’s enterprise and advertising products around the globe, from Apple and AT&T to Unilever.

Foursquare is now the exclusive location partner for WeChat globally outside of China. Consumers who use the app to chat with friends can add a location or tag a moments post with a place and see address, tips and other venue details. Tencent also leverages Foursquare tech in its other social apps QQ and Qzone, where users outside of China use Foursquare to share their location with friends, or choose a location when posting an update.

Other partners in the social networking space in Asia that leverage Foursquare include the global app Path – a check-in app that’s widely popular in Indonesia – and Momo, the Chinese social network. Foursquare is Momo’s sole location provider outside of China.

Foursquare’s deep integration with Samsung showcases the company’s ability to enhance new mobile phones; its technology is also powering the phone calendar feature for LG; Carousell, one of the world’s largest mobile marketplaces, is using Foursquare location to help buyers and sellers identify nearby places to meet and exchange goods or payment; Foursquare’s API also powers several ride-hailing companies in Asia.

Meanwhile, the company has announced the expansion of its Asia-based team. The leadership includes Jeremy Geiger, head of enterprise business, Asia-Pacific; Allen Wu, senior business development manager; as well as Hyounil Choi, senior technical account manager.

Geiger has more than 15 years of experience bringing data-oriented enterprise technology companies into China, Korea, Japan, India, Australia and SE-Asia. Formerly the Founder & CEO at Retailigence, Geiger understands the power of mobile location data and the needs of Asian enterprise customers.

Wu’s expertise, honed from years at Baidu, Lenovo, Dell and Nokia, expands and deepens Foursquare’s relationships with a rapidly growing number of international developers and internet and hardware companies.

Choi has years of experience in technical, product and implementation roles at Korea-based Naver and Japan-based LINE, and played a key role in Germany-based SAP’s expansion in China.

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