Media Group, the parent company of Regent Media, Pulp Kreatives, Miles Media and Key Editions, has merged the four publishers with effect from January 2018. Media Group, a subsidiary of KHL Printing, is also the parent company of Asian Geographic Magazines, which will continue to operate as a standalone.
The four companies which were previously operating independently will now be streamlined into three specialised media divisions and will no longer exist as individual brands. The newly merged entity will be headed by managing director Dennis Pua.
In a statement to Marketing, a Media Group spokesperson confirmed that there would be no staff restructures as a result of the merger. The move is also a bid to increase cost efficiency and improving the range of services offered by the group. This will also see a greater emphasis on digital solutions, which includes video production along with website and app development.
Marketing has reached out to Media Group for additional comments.
The three specialised media divisions will be led by the former publishers of three of the media companies. This includes Ben Poon, publisher at Regent Media, Foo Mei Siah, publisher at Key Editions, and Kimberley Song, publisher at Miles Media.
Poon will be responsible for Media Group’s luxury titles as well as its content solutions division. This includes luxury lifestyle titles such as Portfolio, Golf Asia, Solitaire and Jet Gala, the latter two which was acquired last year by Pulp Kreatives.
The content solutions division will offer its clients solutions for specialised interests, ranging from custom publishing, content marketing, to web and app development. The division currently operates Scoot’s monthly inflight magazine, the Ascendas-Singbridge magazine Ascent, as well as PopClub, a specialist magazine for the Popular bookstore chain.
Foo will manage Media Group’s titles across its home and furnishings and special interests division. Cromly, Square Rooms, and D+A magazines will constitute the home décor and furnishing titles, while special interest titles include Teenage, BBC Earth, S’pore’s Child and special projects for educational institutions.
Meanwhile, Song will handle the company’s food and gourmet titles, including Xin Flavours, and other related projects such as the gourmet food tours, cooking seminars and demonstrations. She will also be responsible for the company’s participation in events such as the Asia Pacific Food Expo and Singapore Food Expo.
“The vision is to create a collaborative environment that works towards creating effective and engaging content across interests. With the different arms coming together to form one cohesive Media Group, we look forward to maximising investment in each of our titles, including making the most of our custom media solutions,” Pua said.
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