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Former MAS CEO Christoph Mueller joins Emirates

Former chief executive officer at Malaysia Airlines (MAS) Christoph Mueller is reportedly joining Persian Gulf carrier Emirates this month.

Emirates confirmed to Marketing that “Mueller will join the group as chief digital and innovation officer from 20th September 2016.”

Mueller is expected to play a significant management role at the leading long-haul airline. He ran Ireland’s Aer Lingus and former Belgian flag carrier Sabena and was hired by MAS in March 2015 to help the beleaguered airline after its sales and image were affected by two aircraft losses the previous year.

The first case involved the MH370 plane which disappeared over the Indian Ocean, and this was followed by another disaster where its MH17 jet flying above a Ukrainian war zone was hit by a missile strike.

After Muller joined the company, MAS saw several restructure initiatives put in place which included cutting 6,000 jobs and reducing capacity by almost one-third.

But in April this year, Mueller announced that he was leaving despite his successes in turning-around the airlines, citing unspecified personal reasons beyond his control. He agreed with a six-month notice period with MAS that was due to end this month, but stood down earlier after the carrier announced this successor Peter Bellew as chief operating officer at the end of June.



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