Former CEO of McCann Prague takes global role at Isentia

Media intelligence company Isentia has named Petra Masinova (pictured) as global director of strategic partnerships. She was previously the global CEO Newton Media Group.Prior to this she was the CEO of McCann Prague and head of communication for central and eastern Europe at BXR Group.She has almost two decades of media, technology and government experience. In the new role, Masinova will focus on expanding new and existing client relationships across APAC, North America and Europe. This includes tailoring solutions for clients across the company’s media intelligence, insight and content marketing service offering to help address the challenging media landscape.“I am excited to join Isentia at a time when media intelligence is critical for businesses. Looking ahead in 2017, my priority will be on deepening engagement with clients across the globe to provide more tailored, smarter and integrated solutions,” said Masinova.“At a time where Isentia looks to grow its global footprint and provide even more opportunities for our expansive client base, having a dedicated resource focused on client outcomes is key to our service,” said Sean Smith, chief executive of media intelligence at Isentia.