FleishmanHillard is aligning its mainland China and Hong Kong leadership teams into a growth-oriented Greater China operating structure.
Li Hong is elevated from president and senior partner to chairman, FleishmanHillard in China. He will continue to play an important advisory role in the agency’s future in Greater China, especially advising clients at the senior-most level, mentoring top talent, and championing network collaboration and partnerships for further expansion of the business.
Rachel Catanach has been promoted to president and senior partner, Greater China. As head of Greater China, she will oversee new business development, expanded offerings for existing clients, and strategies for differentiating new products and services to seize market opportunities. Catanach will also chair a newly formed FH Greater China Leadership Council.
The agency’s Beijing and Shanghai market leaders, Jerry Zou and Miranda Cai respectively, continue to report to Li Hong and will work closely with Catanach in support of Greater China pursuits.
Lynne Anne Davis, FleishmanHillard’s Asia Pacific president and senior partner said: “Given the individual success of our mainland and Hong Kong operations, the scene is set to more formally unite our Greater China assets behind a single leadership team focused on optimizing opportunities, fueling careers on a bigger playing field and bringing a larger set of resources to bear on client remits.”