FleishmanHilard was appointed by Chinese sustainable energy management solutions firm, ista.
With a focus on property managers and owners as well as energy utilities, ista provides solutions and services to help reduce the consumption of energy and resources in residential buildings.
The agency was assigned to build the company’s profile and brand image among key stakeholders in the country, which is a mission Patrick Yu, senior VP at FleishmanHillard Hong Kong, says is more than just raising awareness, but building a story around their offerings.
“Our challenge today is not only to raise awareness of the sustainable solutions offered by ista, but also to turn the technicality of the solutions into simple messages that resonate with real estate industry and regulatory bodies,” he says.
“By creating a compelling story, we can more effectively communicate how ista helps its customers save energy and resources as well as gain a competitive edge.”