Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Fitness First appoints Maxus

share on

Fitness First has appointed Maxus Singapore as its media agency.Maxus Singapore has confirmed the win to Singapore. The appointment is for the Singapore market and Maxus will be handling all aspects of media planning and buying for the brand. The agency will also focus on performance marketing on leads generation. No time frame has been slated on the account win.The appointment comes following a closed door evaluation of agencies. The incumbent on the account is Havas Media.“We are pleased to be appointed by Fitness First and it’s a strategic partnership where we are focused on performance marketing with specific KPIs. It bodes well with us at Maxus with our global vision of leaning into change for all our clients and we are driving the digital thrust to achieve targets set with ownership on our end,” said Desh Balakrishnan, managing director of Maxus Communications.Maxus also won several new businesses recently such as Frasers Centrepoint Malls, The Singapore Armed Forces, Subaru.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window