FireFly's marcomms lead Izra Izzudin joins TNG Digital

Izra Izzudin (pictured), FireFly's VP of marketing and communications, has joined TNG Digital as director of marketing and communications after four years with the airline. She will report to CEO Ignatius Ong.

In a statement to A+M, Izra said she aims to focus on marketing, product and the optimisation of communications talents, as well as "penetrate and invade" the market with visibility and presence. She also aims to help TNG Digital acquire new users and retain them as active users, optimise projects and campaigns, produce new brand/product solutions, as well as maintain Touch 'n Go's eWallet as the market leader via key identity products and brand differentiation.

Izra added that the work that TNG Digital does is very much aligned with the government's push for a cashless society. "It lends credence to what we do and not just for our own benefit but to a larger extent, it's what the government is pushing for," she explained.

According to her, what excites her most about working in this industry is the fact that it is growing and it gives her the ability to be creative. While it is challenging, Izra finds it fulfilling that she is able to contribute to the market with the convenience, security and seamlessness of its Touch 'n Go eWallet.

"We are also helping to save Mother Earth by going cashless. The environment and sustainability matter. Going green starts from payments and educating the different generations about it," she explained.

She spend about four years with FireFly and was responsible for attention grabbing campaigns such as the Terima Kasih campaign, Dump Your Ex campaign, and a witty promotion offering RM23 discount on the back of AirAsia's protest last year.

Before that she was head, product planning and marketing of inflight at AirAsia, and head of brand communications, special projects and events at Media Prima. She also worked at Nestle as a brand manager for MAGGI. A+M has reached out to FireFly for comment on her replacement.