About eight years ago I jumped on a plane and headed to Hong Kong for a job editing this very magazine. As a fresh-faced 27-year-old I could not have asked for more.
My first day included a very long lunch with a PR firm, followed by a lavish soirée for the now defunct internet radio venture HKGFM (I suspect they spanked a decent amount of cash on the party itself because HKGFM didn’t last long). But away from all of the networking and a fair amount of glitz, it was truly an exciting time for the industry.
Stories about 808-page issues of Prestige magazine were not uncommon, as were large-scale regional and global ad campaigns. Hong Kong’s newspaper industry was in full swing and agencies, it seemed, were unstoppable.
But it’s amazing how much an industry can change in just a few short years. Marketing has never been more challenging and as an industry advertising is going through some of its toughest times. Brands today have to contend with ad blockers, commercial-free streaming, a wave of technology and data-driven options that can be difficult to navigate, even for the more experienced marketer.
What I’ve learned through all of this is how important it is to adjust and adapt.
Some of the biggest lessons I’ve learned as an editor have come from bold decisions. The decision to relaunch Marketing magazine as a bilingual product, the decision to shift from a print-focused business to a live events one are just two examples. But most of all it’s the people you surround yourself with and over the years I’ve met some truly inspirational individuals. For that I’m truly thankful.
Until next time. Cheers.