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Mark Zuckerberg

Facebook sneakily dumps Bing

Facebook has sneakily dropped Bing as its primary search provider as it plans to launch own search tool, according to Reuters.

According to reports, the new tool launched by Facebook would allow users to find information posted by their friends on the social media site and filter through the comments.

In a statement on its site, Facebook said that users have often indicated that they “need better search on [the] phone, so [these] updates were designed for mobile — they’ll be available on Facebook for iPhone in addition to desktop. Search at Facebook is a long-term effort. Today is a step toward helping [users] tap into the experiences and perspectives of your friends.”

Meanwhile a Facebook spokesperson also told Reuters that it is not “currently showing web search results in Facebook Search” because it is focused on helping people find what’s been shared with them on Facebook.

“We continue to have a great partnership with Microsoft in lots of different areas,” it said.

Marketing has reached out to Facebook for a statement.

Search is no doubt still an untapped territory for Facebook. The same article on Reuters hinted that search could be a definitive area Facebook is making a move into as Mark Zuckerberg said earlier in July that search is indeed one of the company’s key growth initiatives. Zuckerberg was also quoted saying that there were more than one billion search queries occurring on Facebook every day and there were copious amount of information users readily shared on Facebook.

“There is more than a trillion posts, which some of the search engineers on the team like to remind me, is bigger than any Web search corpus out there,” the article quoted Zuckerberg (pictured) saying.

In a statement to VentureBeat, Microsoft echoed the Facebook statement saying that: “Facebook recently changed its search experience to focus on helping people tap into information that’s been shared with them on Facebook versus a broader set of web results.”

 

 
Rezwana Manjur
Regional Editor
Marketing Magazine Singapore
Rezwana Manjur, a true blue city girl and complete social animal, spends half her time sifting through advertising scandals, and the other half testing out brands' retail marketing strategies at the mall. She enjoys traveling and fantasising over the charming lads on hit TV show Mad Men. Most weekends, she turns nocturnal, except when brunch comes into play.

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