Facebook rolls out TV-style video advertising

Facebook will introduce its first video advertising product for US advertisers from today, under a new strategy to grab a slice of the US$67 billion TV ad market.Called Premium Video Ads, Facebook said it will run 15-second TV-style ads for a select group of advertisers in a way it said will not be intrusive.An international roll-out date is to be determined, said Charlene Chian, head of communications for Facebook Asia Pacific, who added the offering is currently available to a small group of advertising partners in the US.Facebook said it was working with a company called Ace Metrix to help review and assess how engaging the creative is for each ad — before it appears on page. "Ace Metrix will allow us to objectively measure the creative quality of the video in the Facebook environment, and highlight performance indicators for advertisers such as watchability, meaningfulness and emotional resonance," the company said in a blog post.