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Facebook rolls out monetisation features to draw in content creators

Following tests in March of tools and experiences for content creators, Facebook has launched its brand collaboration manager feature – which aims to help creators build their businesses. On top of new features for creators, Facebook has also rolled out more updates on how creators can monetise their content.

Through the Brand Collabs Manager, brands will now be able to search and find creators to potentially establish deals and partnerships with. According to Facebook, the feature has been tested with limited partners and will open more broadly to others.

Facebook will also open its Ad Breaks program for more creators in the US. This will be done in stages and start with creators who create longer, original content which “brings people back and fosters a loyal community”, the statement added.

The social media giant will also expand fan subscriptions which allow fans of creators to pledge US$4.99 per month in exchange for perks such as exclusive content. It also includes a special badge highlighting their status as a supporter, and we are now expanding to more creators.

That being said, all creators using Facebook’s monetisation products must meet its monetisation standards and follow its content guidelines for monetisation.

In addition, Facebook will launch a limited program called Facebook for Creators Launchpad to help support creators it believes fans will seek out in Facebook Watch. It added that the program is by application only and allows creators in the program to earn money from their videos via Ad Breaks and get support connecting their content to larger audiences.

To bolster its content creator outreach, Facebook will also be partaking in annual online video conference VidCon to share more about its plans ranging from video, News Feed and monetisation. Its VidCon push will also include special appearances by a range of creators, including Huda Kattan, Laura Clery, Julius Dein, 80Fitz, The Crazy Gorilla, Nala Cat, Doug the Pug, and more.

More tools for creators

Other new features include making video more interactive, bringing more videos to Facebook Watch and even highlighting a creator’s top fans to help bolster engagement.

To make video more interactive, tools such as polling for Live and on-demand video will be rolled out. This is along with gamification functions for Facebook Live – which will give creators more options to create interactive content for their followers.

Next is increasing its video offering to Facebook Watch, which brings video from the Pages section into Watch. This enables a combination of shows and videos in the Watch platform – and allows creator video to show up in the Watch offerings to be discovered by more users.

Another key feature would be highlighting a creator’s top fans by displaying a badge next to their names which will help creators to easily identify and interact with their most loyal fans. The new feature followed successful feedback from creators and their fans.

To help creators and publishers better manage their presence on the platform, Facebook will also test a new video template which puts video and community front and centre of a creator’s Page. This is along with special modules such as videos and groups. This will be optional for creators and publishers who may revert to their original Page template.

Facebook has also rolled out its Facebook for Creators site and mobile app to Android users as well, which was previously only available on iOS. Lastly, it will begin accepting applications for rights managers for creators. This will allow creators to control where and how their original content appears.

Facebook first revealed plans to bolster its content creator offering last year. At the time, the company said the new app will feature access to Facebook Live and a new live creative kit which offers creators access to “special tools” that include adding intros and outros to live broadcasts. Custom frames and custom stickers will also be available for creators and viewers to use.

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