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Facebook Groups MARKETING MAGAZINE HONG KONG

Facebook diversifies offering into groups

With some 700 million people using Facebook Groups to stay in touch with family, collaborate on projects or plan trips – the social network has gone a step further to help users connect in a more private setting.

Facebook has today announced a stand-alone Facebook Groups app that helps people share faster and more easily with all the groups in their life.

Users will not be forced into downloading the application and Facebook Groups will remain a part of the main Facebook app and on desktop and over time “we’ll continue to make those experiences faster and better, too,” Shirley Sun, product manager at Facebook said.

When users open the app, all Facebook Groups will appear in one place, with the most most frequently appearing at the top.

In a new Discover tab, groups will be suggested based on pages you liked, groups your friends are in and where you live.

Facebook Groups, part of Facebook Creative Labs, is available in all countries on Android and iOS.

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