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FBAmbassadors

Facebook brings agency ambassador program to Asia

With the ever-evolving nature of the digital landscape and millions of pieces of online content being created every minute, it’s never been more important for marketers to understand how to cut through the clutter to reach their audience.

In the light of keeping its agency partners up to speed on its products and services, Facebook launched the Agency Ambassador Program in APAC as an education session.

During the three-day session in Singapore last month, Facebook’s teams worked with agency representatives from Hong Kong, India, Japan, Korea and Southeast Asia on how to apply best practices to campaigns and client briefs so the knowledge sticks.

Joining the programme were representatives from Amnet, Carat, CyberAgent, Dentsu, iProspect, OMD, PHD, Hakuhodo, Havas Media, IPG, Madison, Resolution Media, Septeni, Starcom Mediavest and ZenithOptimedia.

The event kicked off day one with a tour of the new Facebook Singapore digs and a local goodies swap, agency reps sharing snacks from their home country as a ‘getting to know you’ icebreaker.

The reps were then broken into teams for a Blueprint download, each group given a hypothetical client brief they had to bring to life using Facebook marketing principals they had learned throughout the day.

“We found agencies and clients learn more efficiently when they take concepts and apply them immediately so they stick. It’s not just about listening to someone talk—it’s about interacting with your team members and putting what you learn into action as the day goes on,” said Matthew Drury, APAC agency development lead of Facebook.

Day two was a mix of deep dive learning sessions from Facebook and Instagram experts like Fergus O’Hare from the Creative Shop, Amit Chaubey from Marketing Science and Swati Rai who chatted about Atlas and what it means for agencies and brands.

Participants had the chance to ask questions after each session to better understand how the social media can help them achieve the best results for their current clients as well as win new business.

But it wasn’t just work—it was also a chance for agency teams from around the region to connect with each other, mingling and networking over drinks in the Facebook Singapore beer garden before heading out to dinner.

“We will continue the conversation now that everyone has gone back home. They are part of our Facebook and Instagram community so we want to keep the dialogue flowing. We will work with our ambassadors to get feedback on our products so we can tailor them to better suit their clients’ needs and ultimately collaborate to produce more stand out, award winning work,” said Edel Horgan, APAC agency development lead at Facebook.

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