Eyeota names APAC MD

Eyeota, a player in the local audience data space,has appointed co-founder, Trent Lloyd, to a newly created role, managing director, APAC.Eyeota recently announced US$7 million in Series A funding plus further data partnership announcements with Ipsos, CoreLogic and GfK in addition to their existing relationships with Roy Morgan and Experian in the region.As such, Eyeota is moving to a regional management structure to more effectively align themselves to the needs of different programmatic markets across the globe. Effective immediately, Lloyd will now take responsibility for account management, sales, publisher acquisition and data supplier relations across the APAC region.Lloyd is a veteran of digital media and ad-tech with 20 years’ experience in the industry, having started his career at Fairfax Media, before establishing ad-tech network builder, Adify, in Australia in 2009. He co-founded Eyeota with Kevin Tan, Kristina Prokop and Christofer Sandberg five years ago.Trent Lloyd, co-Founder of Eyeota and MD of APAC, said: “ It has become evident that this region is more diverse than markets within Europe and North America as use of audience data varies tremendously from region to region within APAC. For example, Australia has seen steady growth of audience data usage in 2015 compared with rapid growth in SEA of 351%. By focusing more closely on the nuances of the region, we can better prepare ourselves to increase our footprint throughout APAC.”