Experience CNY through the eyes of a child with HKTB's new film

Chinese New Year is just around the corner, the Hong Kong Tourism Board has launched a new campaign to ring in the year of the dog.The 90-second film follows the story of a brother and sister duo determined to collect as much fortune as they can in preparation for Chinese New Year and Hong Kong’s signature event, the International Chinese New Year Night Parade.Directed by The Sweet Shop’s Andrew Lang, viewers find themselves on a journey of discovery visiting many of the must-see locations at this festive time of the year. From the tranquility of Man Mo temple to a beautiful flower market and onwards to traditional ‘fai chun’ stores, the Chinese New Year story is told through the eyes of adventurous local children.[gallery link="file" ids="211302,211332,211305,211331"]Tina Chao, general manager marketing at Hong Kong Tourism Board commented: “Moving away from product towards experience-focused communications, this film tells a bigger story of how Hong Kong celebrates Chinese New Year with local traditions everywhere and our night parade.”https://www.youtube.com/watch?v=5kgn87MrJ8M&feature=youtu.beAndrew Lang, director at The Sweet Shop said, “It was such a thrill to receive this script. I was born in Hong Kong and lived the first eight years of my life there, so it has a special place in my heart. Through the two kids in our film, we wanted to capture the sense of excitement and anticipation you feel if you are in Hong Kong as Chinese New Year approaches. It really is a celebration like no other!”The International Chinese New Year Night Parade takes place on 16 February 2018 in Tsim Sha Tsui with the film supported by a global social media, PR and outdoor campaign.Credits: HKTB Marketing Team Tina Chao, general manager, marketing Hilda Chan, senior manager, brand marketing Charmaine Wu, manager, brand marketing Vienn Chow, assistant manager, brand marketing Annie Ng, senior executive, brand marketingGrey Group Hong Kong Sarah Trombetta, chief Executive Officer Michael Knox, chief creative officer Almon Lam, executive creative director Jason Cornelius, creative director Jackie Wong, associate creative director Ella Wong, art director John Lo, head of TV production Noc Choi, senior strategic planner Joanna Go, business partner Bonnie Chan, senior account director Dorothy Chan, senior account managerGrey Group AMEA Huma Qureshi, regional director, PR & Corporate CommunicationsThe Sweet Shop Director: Andrew Lang Executive producer: Laura Geagea Producer: Ivy Low DOP: Rain Li Line producers: Areta Mak & Pat Liu