Expedia has made a US$350 million primary minority investment into Southeast Asia travel company Traveloka. This is in a bid to deepen cooperation on global hotel supply.
“Our partnership will benefit from each side’s expertise and local knowledge, and accelerate our mutual growth,” Dara Khosrowshahi, president and CEO, Expedia, said.
In a press statement, Khosrowshahi added that Traveloka is a clear online travel leader in Indonesia which is expanding aggressively throughout Southeast Asia. Meanwhile, Ferry Unardi, co-founder and CEO, Traveloka, explained that the expanded partnership will also give Traveloka travellers access to a “unique and diverse set of international accommodations”. It will also work with Expedia to expand its services in Asia and more.
“Partnering with the world’s leading online travel company will allow us to focus on our continued growth in the online travel space to meet our goal of providing travellers the best travel options and highest quality booking experience,” Unardi said.
“We are incredibly excited to continue to expand our presence in Asia, to learn from the talented Traveloka team and to unlock a more diverse offering of travel choices for Traveloka and Expedia travellers around the globe,” Khosrowshahi said.
In April, Expedia unveiled its first Expedia Innovation Lab in Asia Pacific. Based in Singapore, the Lab uses proprietary scientific methods. This is to better understand Asia-consumer online and app travel search and booking behaviour, which will determine the roll-out of future technology developments globally.
Expedia also launched a TVC in March, spanning across markets Singapore, Thailand and Malaysia. The ad was conceptualised by mangham gaxiola mcgarrybowen. In the same month, Expedia also appointed Mediavest as its media agency for the Southeast Asia region and the incumbent on the account is Carat.