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Expanded Agency of the Year awards open for submissions

Marketing’s annual Agency of the Year awards is officially open for submissions.

In its ninth year, the Agency of the Year awards has been expanded, with new categories and a new submission process to reflect the changing industry landscape and the depth of talent across across the agency world.

In past years, finalists were based on a city-wide survey of marketers agency preferences, but this year the awards are open for submission and all agencies in Hong Kong are eligible to join.

The judging panel will continue to be made up of senior client marketers and finalists will be evaluated across four key business areas: Performance, Work, People and Vision.

This year sees the introduction of a number of newer categories to celebrate creative and new business teams, agency management and agency culture. Marketing will also recognise successful client and agency partnerships through a newly introduce Client / Agency Partnership category.

Across each of the 23 AOTY categories, a Gold, Silver and Bronze winner will be announced, in addition to a Local Hero.

Agencies that emerge with the highest number of awards will be crowned Overall Agency of the Year.

The hunt for Hong Kong’s Next Big Thing has also began. This is the only award judged by the editorial team at Marketing Hong Kong. Former winners include The Secret Tour, TCOB and SodaCard.

Full entry guidelines are listed on the Agency of the Year website.

Key dates for the 2015 AOTY awards include:

Submissions Open: 26 February 2015
Submission Deadline: 31 March 2015
Finalists Announced: 28 April 2015
Awards Ceremony: 5 June 2015


The Full list of AOTY Categories

1. B2B Agency of the Year
2. Best Agency Culture
3. Brand Consultancy of the Year
4. Creative Agency of the Year
5. CRM & Loyalty Agency of the Year
6. Design Agency of the Year
7. Digital Agency of the Year
8. Direct Marketing Agency of the Year
9. Event Marketing Agency of the Year
10. Fast Growing Agency of the Year
11. Independent Agency of the Year
12. Innovative Agency of the Year
13. Integrated Agency of the Year
14. Market Research Agency of the Year
15. Media Agency of the Year
16. Mobile Marketing Agency of the Year
17. Network of the Year
18. Production Agency of the Year
19. Public Relations Agency of the Year
20. Search Agency of the Year
21. Small Size Agency of the Year
22. Social Media Agency of the Year
23. Specialist Agency of the Year
24. Best Client Management Team
25. Best Creative Team
26. Best New Business Team
27. Best Production Team
28. Most Outstanding Client / Agency Partnership
29. Overall Agency of the Year (Not for entry)
30. The Next Big Thing (Not for entry)

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