Ex-Publicis lead Sam Cassels strikes it out on his own

Sam Cassels (pictured), formerly CEO of Publicis Singapore has founded a new marketing automation agency called Superdrive.The agency’s services include marketing, sales and service business alignment; funnel and lead management development; marketing automation enablement; training and education; BI and analytics and reporting. Currently it has a presence in Japan and Singapore.Other members of the management team include Chris Doyama who is managing partner; Kotaro Okazaki the chief media scientist and strategist; Rune Solvsteen who is head of eCommerce; Jesper Astrom, head of digital tactics and Hunter Nield who is head of technology.“Superdrive was born from my belief that we can derive incremental value from insight based automation over pure marketing automation. Implementation and consultancy is not enough, and only through deep understanding of consumer behavior will we truly build some overwhelming, powerful relationships with customers and consumers alike,” said Cassels on the site.Cassels could not be reached for further comment.