Once again, Scoot proved it is a marketing force to be reckoned with after winning the overall Marketer of the Year title for the second year in a row.
To make the win sweeter, the airline managed to improve on last yearâs performance by taking home seven gold, twoÂ silver and four bronze awards at this yearâs Marketing Excellence Awards.
Among the winners are its campaigns âDestination Oz!â which saw Singaporeâs pop band The Sam Willows jetting off to Sydney on the carrier, and â#GarangForSingaporeâ, where Scoot took Singaporeâs SG50 celebrations to the skies.
Coca-Cola, which banked on its famous âShare a Coke Singaporeâ campaign, emerged the runner-up after taking home three gold and four silver.
Other big winners this evening include NTUC Income with sevenÂ trophies for its âOrangeAidâ campaign and the Ministry of Communication and Information with two gold and two silver for its âPioneer Generation Packageâ campaign.
Click here for the full list of winners.
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With a record-breaking number of entries and 106 trophies awarded, this yearâs awards was one of the hardest-fought ever.
Winners were eventually picked after weeks of scrutiny by a panel of highly qualified judges hailing from brands such as adidas, ANZ Bank, Epson, Hilton, Visa and more.
Some of the other high scoring brands included DBS Bank with gold in the Excellence in Print Advertising category, silver for Excellence in TV/Video Advertising and four other bronzes; StarHub with two gold for the âHome by Homesâ campaign, and an additional silver and bronze;Â and also William Grant & Sons with two gold and two bronze.
This eveningâs awards was attended by more than 400 industry practitioners, and was supported by silver sponsors NBC Universal and SSI, and partners Peroni Nastro Azzurro, Magners, Choice Wines International and Live!Studios.