With three gold awards, Ogilvy & Mather Singapore showcased its industry prowess at Marketing’s tenth Agency of the Year Awards Singapore tonight at the Shangri-La Hotel Singapore, by clinching the overall title.
Witnessed by a 600-strong crowd, Ogilvy & Mather Singapore managed to grab the title after sweeping gold in the B2B Agency of the Year, Digital Agency of the Year and Creative Agency of the Year categories. Ogilvy Public Relations and Social@Ogilvy also took home gold for the Public Relations Agency of the Year and Social Marketing Agency of the Year categories respectively.
Local Hero award winners include PurpleClick Media for Search Marketing Agency of the Year, Germs Singapore for Mobile Marketing Agency of the Year and GOODSTUPH for Social Marketing Agency of the Year and Specialist Agency of the Year categories. Apart from that, H.E.A won in The Next Big Thing category this year.
The next in line on the night was TBWA Group Singapore who landed one gold for Brand Consultancy of the Year and three silver for Creative Agency of the Year, Digital Agency of the Year and CRM & Loyalty Agency of the Year.
This Agency of the Year Awards is into its tenth run as an agency awards programme judged solely by client marketers. Nineteen senior client marketers hailing from brands such as City Developments Limited, Chan Brothers Travel, General Mills, Health Promotion Board, Johnson & Johnson took part in the judging process this year.
The awards was sponsored by The X Collective, Mediacorp OOH, Tickled Media, Mediaspokes and supported by partners Peroni Nastro Azzurro, Cellarmasters Wine, MovingStills, Live!Studios and Graphiss Media.
Check out the full list of AOTY winners here.