Danone Nutricia Early Life Nutrition has taken home the coveted title of Best of Show – Brand at Marketing’s Mob-Ex Awards 2017 in Hong Kong.
Its three specialised healthcare brands – Aptamil, Nutricia and Nutrilon – grabbed three gold at the awards for Best In-App Advertising, Best App – Food and Beverage, and Best Original Content; five silvers for Best Location-Based Marketing, Best Use of Rich Media, Best Mobile-Based Launch / Relaunch, Most Innovative Use of Mobile, Best Insight-Driven App; and two bronze for Best Use of Mobile Integration and Most Innovative Mobile Site.
Havas Hong Kong, meanwhile, bagged Best of Show – Agency with five gold, six silver and five bronze.
Most of the prizes were awarded for the agency’s commendable work on Aptamil, Nutrilon and Nutricia’s campaign. Other campaigns with AIDS Concern, Pizza Hut Hong Kong Management and DBS Hong Kong also received notable awards.
The title came after the agency showcased effective use of channels to cut through the market, especially through social conversations, where it attracted many eyeballs and inspired engagement. The social awareness it drew from campaigns have helped boost overall effectiveness across all channels.
Check out some of the photos from last Friday here:
See the full winner list here.
If you would like to order additional trophies for your team and client, please click here.
The Mob-Ex Awards proudly celebrates excellence and innovation in mobile marketing in Hong Kong. A panel of digital experts from leading brands determined this year’s winners from a pool of over 260 entries.