Media Prima brought home the highly-coveted Media Owner of the Year award in front of over 250 audience members at Marketing‘s The Spark Awards For Media Excellence 2017, held in InterContinental Singapore on the 18th of August.
The win was largely due to the media conglomerate’s subsidiary, Media Prima Television Networks, which won the title of Best in Show, taking home an astounding five gold awards for Best Media Solution – TV / Online Video, Best Media Solution – Social Media, Best Media Solution – Integrated Media, Best Collaboration between Media Owner & Agency, and Best Creative Team.
The Spark Awards, now in its fourth edition, is now recognised as a regional premier event celebrating the best media solutions, products and services that media owners, and ad technology companies from Southeast Asia, South Asia and ANZ have to offer.
Helping Media Prima gain momentum were its collaborations with brands such as Samsung and McDonald’s. With Samsung, under the Best Media Solution – Integrated Media category, its Powering the Success of Galaxy J7 Prime with Park Bogum campaign led the brand to sell 250% more phones than the market leader and nearly 300% more than the nearest competitor.
Both Samsung and Media Prima Television Networks extended a powerful integration of branded content and live experience surrounding popular Korean drama series, Love in the Moonlight and its lead actor Park Bogum.
With McDonald’s, under the Best Media Solution – Social Media Category, Media Prima Television Networks, for the fourth year running, drove pre-event hype for McDonald’s National Breakfast Day, held on 24 October 2016. The campaign drove awareness that breakfast is the most important meal of the day, and rewarded early risers with a free breakfast, providing customers with a fun experience to start their day right.
Click here to see this year’s full list of winners.
Coming in close at second was Mediacorp who took home three gold awards. Mediacorp won gold for Best App by a Media Owner for their MeClub – Feast App, which placed food as a priority for its members, and saw an increase in partnerships, engagement, and sign-ups throughout its campaign period. Mediacorp OOH Media took home the gold awards for Best Commercial Team, and Best Media Solution – Out of Home, in which they partnered with Income OrangeAid, which brilliantly encouraged donation via EZ-Link cards into the campaign.
Notable wins include ad-tech solutions provider AdColony, who took home both gold and bronze under the Best Media Solution – Mobile, with both winning entries in collaboration with Mindshare and Unilever. In Silver place was Oath Brands Singapore, which with GlaxoSmithKline, helped Singaporeans tackle haze related health issues in 2016.
Coming in at third place was first-time entrant GRVTY Media, which took home an impressive two gold trophies for Best Corporate Branding by a Media owner and Best Launch/Re-launch by a Media Owner for its Millennials of Singapore series respectively.
Last year’s overall winner, BBC Global News, placed gold for its India Direct campaign, their flagship country direct initiative for India the year.
This year’s jury of 18 influential agency and media experts certainly had their work cut out for them, having had to go through a total of over 240 entries across all 29 categories. Other first-time entrants that placed gold were solution-providers Advocado, CIO Network, Kossle, and Media Prima subsidiary MP CJ O Shopping.
The Marketing team extends their heartiest congratulations to all winners, and we look forward to seeing all of you once again at next year’s Spark Awards For Media Excellence!
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