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Digital Performance Marketing Conference launches in the Philippines

For the first time in the Philippines, Marketing Magazine is running its annual Digital Performance Marketing conference on September 28, 2017 at SMX Convention Center in SM Aura, Bonifacio Global City, Taguig City.

Launched in Singapore three years ago, Digital Performance Marketing will feature engaging presentations and in-depth panel discussions by industry leaders and pioneers, covering programmatic, search marketing, ad fraud and ad blocking, alternative attribution models, automated, creativity and social and video performance in a concise one-day conference experience.

More than 150 marketing professionals are expected to attend this event to learn how to use performance marketing to maximize the ROI of their digital spend.

The lineup of keynote speakers include Shayne Garcia Madamba, General Manager of iProspect, who will discuss “Why Performance Marketing is Winning Over Brand Advertising;” Peter Kim, Co-Founder of David and Golyat, who will show how one can “Use Programmatic to Maximize ROI on Digital Advertising;” Auke Boersma, Managing Director APAC of Light Reaction, who will discuss “Overcoming the Challenges of Ad Fraud, Ad Blocking, and Viewability;”Peach Natividad, Digital Strategy Director of TBWASantiago Mangada Puno, who will highlight the important role of “Brand Equity Building in The World of Performance Marketing;” Robert Wolf, Regional Senior Account Manager, Programmatic for Amnet Group, Asia, who will tackle the topic on “First Party Data and Data Management Platforms;” and Mannix Pabalan, CEO of Hashtag Digital, who will reveal future directions for the industry in “The Next Frontiers for Performance Marketing.”

Meanwhile, two main panel discussions will showcase company case studies and lively Q&As. The first panel, “Measuring Social, Video, and Mobile Ad Performance,” will have Bernard San Juan III, General Manager of TrueLogic Online Solutions; Tina Pang, Head of Sales, SEA for Twitter; and Jonas delos Reyes, Head of Digital for the Bank of the Philippine Islands.

The second panel, “Creativity in Performance Marketing,” will feature Wence Wenceslao, Assistant Vice President for Digital Marketing of SM Investments Corporation; Amina Rillo, Chief Digital Officer of Summit Media; Raymund Villanueva, Head of Marketing for PayMaya Philippines; and Rovy Rivera, Head of Media Channels and Digital Analytics of Globe myBusiness.

More than ever, businesses and marketers are beginning to realise the impact and potential of performance marketing. In the current digital landscape of emerging technologies, fierce competition, and savvier customers, marketers will need every tool at their disposal. With so many broad and general digital marketing events out there, Digital Performance Marketing 2017 is that rare conference solely focused on the cutting-edge field of performance marketing that every organization should learn about.

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