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DBS and Pico top Marketing Events Awards [GALLERY]

DBS was named Event Marketer of the Year in front of a crowd of over 300 marketing and events professional at the fifth annual Marketing Events Awards tonight at Capella Singapore.

The bank won against over 70 other organisations, walking away with four gold (Best Event – Ambience, Best Event – Branding, Best Event – Games/Contests and Best Event – Internal ), two silver (Best Event – Multi-Channel, Best Event – Sponsorship Activation, and three bronze awards (Best Event – Digital Integration, Best Event – Internal and Best Event – Use of Venue).

Check out the full list of winners here.

The wins were for several event campaigns but it was the “DBS Marina Regatta 2016” that wowed the judges the most for branding, use of venue and digital integration among other areas. For the fifth year, Singapore’s biggest water sports festival attracted over 20,000 attendees and continued the bank’s aim to engage the community and promote Marina Bay under the theme “Live Awesome.”

Other top events for DBS included a SGWave competition for the PayLah! Banking app and a B2B finance conference.

Following very closely on its heels was the National Youth Council with only one point separating it, according to the awards’ exponential-weighted point system, meaning four points are allocated for gold, two points for silver and one point for bronze. National Youth Council was awarded three gold, four silver and two bronze for the 11th Shine Festival 2016, an annual initiative to bring young people together under the theme this year of “Your Next Stage.”

Other high scoring brands in 2016 included AXA Singapore, Great Eastern Life and Jaguar Land Rover.

On the agency front Pico Art International grabbed the title of Event Agency of the Year, bringing home the metal on behalf of clients including Land Transport Authority, Urban Redevelopment Authority and the Singapore Future Exhibition. Its impressive trophy haul included four golds for Best Event – Community Service, Best Event – Government Sector, Best Event – Immersive Experience and Best Event – Use of Venue.

Pico had tough competition from agencies including MLA, DSTNCT and FLY Entertainment who all put in a solid performance impressing the jury.

The 2016 judging panel was made up of senior marketing experts from brands including adidas, Uber, Heineken and Cotton On. Check out the full list of judges here.

A total of 86 trophies were presented to the leading event marketers, planners and agencies from across Southeast Asia, South Asia and ANZ. The Marketing Events Awards 2016 was supported by partners SMSDome, Covetella, Peroni Nastro Azzurro, Cellarmaster Wines, Graphiss Productions, Live!Studios and Epidemic Sound.

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