After six long years, Ogilvy & Mather has returned as the overall champion in Marketing Magazine’s Agency of the Year Awards.
Ogilvy & Mather strode fashionably towards the title after winning Gold in the Creative Agency of the Year and Digital Marketing Agency of the Year categories, beating close rivals DDB Group who bagged Silvers for both categories.
Here’s what Fiona Gordon, group chairman of Ogilvy & Mather Singapore had to say:
“The vision we have set for Ogilvy & Mather Singapore is to be a truly world class hub, creating work and thinking that impacts clients’ businesses and delivers on the Twin Peaks of creativity and effectiveness. To support this mission, everything we do is through the lens of “what do our clients need to succeed in today’s world?”
From the way we arrange our teams, grow our specialisms, to our approach to finance and training. Because of this, it is so gratifying and tremendously exciting to see that our efforts are bearing fruit in such a big way. The fantastic wins that came through last night highlight the breadth of our expertise in Singapore, and our clear standing as a market leader in the critical areas of digital and creativity, both for Ogilvy and our clients. We couldn’t do this without the wonderful clients that we have so these wins belong to them too.
And finally my big thanks and gratitude to all our staff on every team across the office. Everyone has contributed so much to make this possible so well done and savour this moment! Here’s to more excitement and big plans in the year ahead!”
Witnessed by a 710-strong crowd at the Shangri-la Hotel last night, Ogilvy also managed to bag Silver for CRM & Loyalty Marketing Agency of the Year and Social Marketing Agency of the Year categories. The Gold awards in these categories went to CPR Vision Management and GOODSTUPH respectively.
Ogilvy Public Relations took home some metal as well, winning a Gold in Event Marketing Agency of the Year. However, Edelman Public Relations edged out Ogilvy PR to bag the Gold trophy in the PR Agency category.
Local hero and new entrant Codigo made a stunning debut at the awards after bagging home Gold, and the Local Hero title too in the Mobile Marketing Agency of the Year category. Other Local Hero winners that also swept Gold were GOODSTUPH for Social Marketing Agency of the Year and Freeflow Productions for Production Agency of the Year.
The Media Agency of the Year category witnessed Mindshare Singapore reclaiming the top spot with ZenithOptimedia and MediaCom Singapore coming in a close second and third. The Brand Consultancy of the Year and Market Research Agency of the Year categories saw the incumbents holding their fort with Brand Union Singapore and Nielsen Company Singapore retaining their top titles.
The awards also saw trophies being presented for the MARKies, a segment that recognises the most innovative and creative campaigns in the industry.
ZenithOptimedia took the inaugural Overall Creative Ideas MARKie after bagging four wins in the Creative Ideas categories including Best Idea – Consumer Events and Best Idea – Male Audience.
The Overall Best Use of Media MARKie, meanwhile, went to MediaCom Singapore after it took three trophies in the Media Usage categories, including wins for Best Use of Apps and Best Use of Print.
Publicis SEA’s campaign for Sanofi-Aventis did well in the MARKies, winning the Best Idea – Female Audience and Best Idea – Consumer Insights categories. Some of the other MARKies winners were Dentsu Singapore, MEC Singapore, The Local and yolk(at)Grey.
The Agency of the Year Awards 2014 was sponsored by SMRT Media, HISTORYTM, Millennial Media, The Wall Street Journal, DMrocket, Lifetime, Dino Mediaand NBCUniversal and supported by partners, Active Network, Band On The Run, CornerStone, Freeflow Productions, Johnnie Walker Gold Label Reserve. Kronenbourg 1664 and Live!Studios.
For the full list of winners, click here.